Girls and mentors together at Reel Beauty

REAL GIRLS. REEL POSSIBILITIES.

Reel Beauty.Empowering Girls Through Social STEAM® & Mentorship

The power of believing in themselves.

Explore our programs
CHICAGO ROOTS. GLOBAL REACH.EMPOWERING GIRLS SINCE 2004

Celebrating Reel Beauty.

OUR PURPOSE

Her voice.
Her confidence.
Her future.

Every girl has something extraordinary inside her. We help her see it.

Reel Beauty Inc. is a 501(c)(3) nonprofit empowering girls in Chicago and across Africa through mentorship, leadership development, and programs that bridge social-emotional learning with STEAM education.

Since 2004, we've helped girls recognize their value, amplify their voices, and lead with confidence.

Meet Reel Beauty
—years of Reel impact
Chicagowhere our story began
Africapossibilities without borders

OUR PROGRAMS

Small discoveries.
Big possibilities.

More than lessons. Experiences that help girls grow into who they're meant to be.

A hands-on STEAM creation made with colorful materialsIDENTITY + INNOVATION

Where confidence meets creativity.

Social-emotional learning meets Science, Technology, Engineering, Arts, and Math. Girls explore their identity, discover their purpose, and build skills for a world of possibility.

Communication. Collaboration. Creativity. Critical thinking.

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01 · Social STEAM®

A hands-on STEAM creation made with colorful materialsIDENTITY + INNOVATION

Where confidence meets creativity.

Social-emotional learning meets Science, Technology, Engineering, Arts, and Math. Girls explore their identity, discover their purpose, and build skills for a world of possibility.

Communication. Collaboration. Creativity. Critical thinking.

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02 · Lipsticks & Shadows

Girls taking part in a Reel Beauty workshopCONFIDENCE + RESILIENCE

Beauty from the inside out.

Our signature ten-session series uses metaphors and tools from makeup artistry to explore authenticity, confidence, and resilience — while opening doors to future careers in STEAM.

Ten sessions. Life lessons that last.

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03 · Mentorship

Reel Beauty mentors and girls gathered togetherCONNECTION + LEADERSHIP

Every girl deserves to be seen.

Through mentorship and leadership development, we help girls recognize their value, amplify their voices, and lead with confidence in their schools and communities.

Connection. Self-awareness. Leadership.

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Growing together with Chicago schools

  • Langston Hughes STEM Elementary School
  • Rich Township High School STEM Campus
  • John C. Hope College Prep
  • South Shore High School
  • Esmond Elementary School
  • Air Force Academy High School
  • Pullman Elementary School
  • Betty Shabazz International Charter High School
  • James H. Bowen High School
  • Options Laboratory School
  • Edgar Allan Poe Classical School
  • Jesse Owen's Elementary Community Academy
  • Fernwood Elementary School
  • Orville Bright Elementary School
Girls and Reel Beauty founder Deida Massey at the Uzima Center in TanzaniaMWANZA, TANZANIA

BEYOND BORDERS

Different places.
Shared potential.

Our mission doesn't stop at home. In 2011, we brought our first international program, Uzuri Wa Kweli, to the Uzima Center in Mwanza, Tanzania.

By translating our curriculum into Swahili, we created space for girls to explore their goals, build confidence, and make a positive impact in their communities.

Our cultural initiative
Reel Beauty is Skin Deep.

DEIDA MASSEY — FOUNDER

BE PART OF HER STORY

A little support.
A world of possibility.

Help the next generation of girls find their confidence, their community, and their voice.