Empowering our Girls through Social STEAM®.
Celebrating 22 yrs. of Reel Impact
Celebrating 22 yrs.
Celebrating 22 yrs. of Reel Impact Celebrating 22 yrs.
Our philosophy is “Reel Beauty is Skin Deep.”®
Our Mission at Reel Beauty empowers girls in Chicago and Africa by bridging social-emotional learning with STEAM education, equipping them with the confidence, creativity, and critical thinking skills to thrive in every space they enter. Cumulatively since our inception in 2004, we have mentored upwards 7,000+ girls’ throughout Chicago. Our program has touched the lives of young women within the Roseland, Englewood, Morgan Park, South Shore, South Chicago, West Englewood, West Pullman, Pullman, Kenwood and Hyde Park communities.
We initially launched our program inside Little Black Pearl located in Chicago’s Kenwood neighborhood implementing the self-esteem, self-worth and self-confidence component for their after-school students. Later, we landed partnerships with Roosevelt University GEAR-UP, Girl Scouts of Greater Chicago and Northwest Indiana, University of Chicago; Project’s Exploration, The Clorox Foundation, and The Girls Opportunity Alliance (GOA) to name a few.
In June 2011, RBI launched its first international program, “Uzuri Wa Kweli” in Tanzania, Africa at the Uzima Centre. RBI is committed to changing the lives of our girls locally, nationally and internationally.
Proud Member of The Girls Opportunity Alliance
We are proud to be a new member of The Girls Opportunity Alliance (GOA), a global initiative that seeks to empower and educate adolescent girls around the world, allowing them to achieve their full potential and transform their families, communities, and countries.
Through this partnership, Reel Beauty continues to expand its commitment to creating confident, capable, and globally connected young women — locally in Chicago and internationally across Africa.
Social STEAM® Lipsticks & Shadows Curriculum
Social STEAM® integrates Social Emotional Learning (SEL) with Science, Technology, Engineering, Arts, and Math (STEAM) to empower girls to explore identity, purpose, and possibility.
Through creative, beauty-industry-inspired lessons, girls build self-confidence, self-efficacy, and essential 21st-century skills — including communication, collaboration, creativity, and critical thinking.
The program aligns directly with the five CASEL pillars:
Self-Awareness, Self-Management, Social Awareness, Relationship Skills, and Responsible Decision-Making.
Lipsticks & Shadows, a signature ten-session series within Social STEAM®, uses metaphors and tools from makeup artistry to teach deeper life lessons about authenticity, confidence, and resilience. The series helps girls define beauty from the inside out while envisioning future careers in STEAM fields.
Taking responsibility for our girls by restoring and revitalizing their mind, body and spirit.
Our philosophy is “Reel Beauty is Skin Deep.” Cumulatively since our inception in 2004, we have mentored upwards 1000 girls’ throughout Chicago. Our program has touched the lives of young women within Chicago communities. We initially launched our program inside Little Black Pearl located in Chicago’s Kenwood neighborhood implementing the self-esteem, self-worth and self-confidence component for their after-school students.
Our Cultural Initiative at The Uzima Center in Mwanza, Tanzania in Africa.
In June 2011, Reel Beauty, Inc., launched its first international program, “Uzuri Wa Kweli” in Tanzania, Africa, at the Uzima Centre with 30 girls. We took our 10-week curriculum and translated it into the native Swahili language and implemented our workshops with 15 girls. The program since has been facilitated with 30 girls. In 2014, our Founder, Deida Massey, visited the Uzima Center and while there, spoke to the girls about their goals and how to become a positive impact within their village. In addition, sponsors from the Global Health Initiative at the University of Chicago and countless volunteers collected hygienic items to give to the girls while in Africa.
“Our philosophy is “Reel Beauty is Skin Deep.”
— Deida M.., Founder
Latest from Reel Beauty Inc
Follow along our journey as we continue our mission. Mentoring Program for girls in Chicago & Africa.
